Poosh, the Name

Consider this the first in a series of posts diving into the branding behind your favorite, or hopefully soon to be favorite, brand, Poosh® Designs and Apparel.

So why did you decide “Poosh?”

I knew I wanted something that was unique to me. I thought about leveraging the P sound as an homage to my surname, Prindiville. From there I remember just thinking out loud, making sounds until I stumbled on “Poosh.” When I first heard it, I really liked how it sounded. It was short, playful, and made me think of a sound you’d read in a comic book. That type of imagery and fun undertones really resonated with me and how I imagined the brand. So, after a bit of research, making sure there wouldn’t be any issues, I had my brand name.

Ok; so Poosh it is. “Where does it come from and what does it mean?”

If you look up Poosh in a dictionary, you won’t find anything. Poosh has no meaning in the English language. I do believe it has meaning in middle Eastern countries, but I don’t know the specifics. I’ve tried to do some research, but for me any meaning gets lost in translation, maybe if I knew Farsi. That’s a big part of what made it perfect for this brand. I was building something new and wanted a name that was just as new. A name that would both help define and be defined by the brand I was building

But this brand isn’t the only Poosh, right?

Yes that’s true. Although the name was original to me, I wasn’t the first Poosh out there. There were others before me but, none in the retail space. I can proudly say I established the first Poosh lifestyle brand, having registered the trademark back in 2012.

Poosh, registered trademark since 2012

I admit there has been some competition on the name (another story for another time), but that hasn’t stopped us from staying original. No matter the competition, our style and designs set us apart from all others. We are Poosh® Designs & Apparel

Miscellaneous Mascots

Miscellaneous Mascots is my latest series of designs. It stems from an idea that’s been in the back of my mind forever, and I finally got the opportunity to bring it to life. I’ve worked with collegiate designs in the past; in fact I’ve always been a fan of that retro athletic look. However, I noticed the lack of creativity in typical mascots. Bobcats, Tigers, and Bears are everywhere, but what about some of the other fun animals? I wanted to bring to life some more unique characters, with that timeless look of some of our favorite mascots.

What goes into this series? This answer always starts the same: an idea. I find myself getting inspired by a creature and trying to recall the last time I’ve seen them as a mascot, if ever. The inspiration can come from all over. I found myself visiting the zoo, and it was ‘inspiration overload.’ All these fun animals that I’m sure people would love to cheer for. Once I get the initial mascot idea, I look to vintage mascots and like-designs, to help drawing the initial sketch. After I’ve created the mascot itself, the rest sort of comes together naturally: the supporting designs, slogans, and variations.

What I love about it? Who doesn’t love animals?! And it doesn’t matter who you are or where you’re from you can root for your favorite. Before I started this series, I found myself shopping for other team’s apparel and was conflicted. Do I root for my home team, or the team whose mascot I like? In this case it doesn’t matter; there are no cities or allegiances, only fun characters. Pick your favorite, and just have fun with it.

What’s next? We’ve just released wave one of this series and already have most of wave two wrapped up as well. After that it might be time to focus on some new designs, but I can totally see coming back and adding to this series even more. With so many possibilities for characters and mascots, there’s a lot more fun to be had.

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